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Giorgio Armani Group and XY Retail: Redefining Modern Luxury Retail
First pilot in 6 weeks. Global transition in 2 years. Armani and XY were partners in a transformation like no other.
4 MINUTE READ
Armani Chose XY Retail as Their Unified Commerce Platform
First pilot in 6 weeks. Global transition in 2 years. Armani and XY were partners in a transformation like no other.
4 MINUTE READ
45+ Countries

Mobile-first retail operations across 45+ countries for seamless growth.

POS + OMS

All B2C channels connected, delivering a seamless omni-channel experience.

Single View of B2C

Leadership tracks real-time performance with no delays in sales insights. 

The Challenge
Giorgio Armani group, a global luxury fashion house, had to modernize as it faced challenges in delivering a consistent and seamless luxury shopping experience across its portfolio of brands and its 700+ stores in 45+ countries. Legacy systems hindered operational efficiency, limited customer engagement, and hampered innovation.
XY Retail Solution
XY Retail addressed Armani's challenges by:

Rapid Deployment and Seamless Integration

A pilot program at Armani Exchange in Milan demonstrated the platform's rapid deployment capabilities and seamless integration with existing systems.

Enhanced Store Experience

XY's mobile POS empowered associates to deliver personalized service on the store floor, creating a more engaging and luxurious shopping experience.

Unified Platform Across All Brands

The platform unified operations across all Armani brands, enabling a single customer view and a consistent brand experience.

Scalable Global Rollout

The solution successfully scaled across Armani's global footprint, supporting operations in 45+ countries.

Streamlined Fulfillment with OMS

XY's OMS consolidated orders from 45+ e-commerce regions and along with marketplaces, enabling seamless order management and fulfillment across all channels.

Cloud-Native Infrastructure

The cloud-native design provided effortless data integration, enabling features like real-time loyalty updates, historical purchase retrieval, and personalized recommendations.
The Impact

Accelerated Transformation

Rapid implementation across all stores enabled Armani to achieve a fully omni-channel experience within two years.

Elevated Store Mobility

Associates now deliver tailored service wherever the customer is, creating a more engaging and memorable shopping experience.

Real-Time Data Insights

Store managers access real-time sales data through mobile dashboards, enabling data-driven decisions and continuous performance improvement.

Holistic Brand Management

Armani's teams manage data from all 11 brands on XY's unified platform, providing a single source of truth and driving informed business decisions.

Agility and Innovation

The platform enabled Armani to introduce new features like pop-up stores and personalized customer experiences, driving engagement and maintaining its position as a leader in luxury retail.

"This partnership with XY Retail marks an important step for Armani. In a rapidly evolving omnichannel landscape, having a state-of-the-art commerce platform is crucial, and XY Retail perfectly aligns with our vision.
Armani Group CIO office

Key Takeaway
XY Retail's platform empowered Giorgio Armani Group to transform its operations, enhance customer experiences, and drive business growth across its global footprint.
The solution provided the agility and scalability required to support the demands of a global luxury brand.
By leveraging technology, Armani improved operational efficiency, enhanced customer engagement, and gained valuable data insights.

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